Your Brand Has a SCENE
Using what we have defined about your brand, these applications offer examples of how your visual and verbal identity systmems can tell an effective story.
business system
Included in your business system is your business card and your letterhead. As you will find with all of the aspects of your brand-in-use, contrast, color, and authenticity are used very intentionally. Your business card, recycled paper stamped upon with black ink, is the same style as your packaging (displayed below). The letterhead uses neutral, darker colors to evoke a similar natural, recycled and natural feeling. Observe the use of the logos, how they are sized against each other. This pattern will continue throughout your brand-in-use, with the cat lettermark larger and more centered than your three-initial lettermark, which is larger than your wordmark . Your Business System, positioned to be more traditionally "professional," is more symmetrical and subtle than some of your other touch points. For your business card, as with your packaging, this is a deeply complimentary simpleness to the more eclectic and colorful product.
Branded video
This branded video demonstrates how music cues, humor, color, and logo placement can play out in a moving format. The folk-alternative music choice is reflective of your authentic and colorful style of art and communication.
advertisement
This mocked-up advertisement, though nearly abusive in quality, is demonstrative of the asymmetrical, colorful style that is used when the products are directly involved. The packaging and business system are built to contrast the brightness of the product, while the advertisement is meant to highlight and complement it. That color with short, snappy copy (combined with the same logo sizings as mentioned earlier) are what make your advertisements memorable and uniquely a part of your brand.
packaging
Your packaging is the perfect combination of both your business system and your advertisement. As it has been mentioned multiple times, using recycled materials and black stamping rather than stickers contrasts beautifully with your product. Where your packaging differs from your business system is the symmetry. Your packaging takes on the asymmetry of your advertisements, applying an askew stamping. With a messier, natural, and authentic look that is consistent with your visual and verbal identities, this aspect of your brand-in-use also follows the logo sizing identified in the beginning of this section.
