Your Brand Has a story
Every brand has a story to tell to its customers. Below is featured several ways we can analyze how your audience is interpreting your story.
BRAND EXPERIENCE
Your TouchPoint Diagram describes places that your brand is interacted with. Following the customer journey from pre-purchase to post-purchase, we get a snapshot at how your customers keep in touch with Alliekatt Ceramics and how they experience with the brand.
Customer insights
Brand bullseye
After interviewing your customers, it becomes clearer what they know about your brand and how they feel about it. Using cognitive and affective parameters, we can tell the difference between the head and the heart respectively. Using intangible and tangible parameters, we can understand the different levels your brand impacts its customers. As your audience identifies their thoughts and feelings, we can iterate down to the core of your brand: your brand promise. This serves as a foundation for creating and understanding your mission and vision statements (see below).
Customer Profile Board
This collage encapsulates your core consumer, the reader of your brand story. Younger, adventurous, outdoorsy people, your core customers are artists themselves, enjoy a craft tea or quaint cafe, and gravitate towards a vibrant granola aesthetic. They align themselves with brands like Patagonia, Birkenstock, and Subaru not only for their stylish qualities but also for their initiatives and values.
Your Brand Has a STRATEGY
Your brand story informs a larger brand strategy: a position your brand takes in the larger marketplace. The below aspects will be iterated upon as the brand book continues. These are the building blocks for everything that your brand is made of. It what your brand does (mission), what your brand wants (vision), what your brand cares about (values), and how your brand communicates it all (voice).
THe Mission
"Alliekatt Ceramics creates for the creative, building lasting beauty that reflects the nature of the individual, the colorful communities around them, and the earth as their foundation."
THe Vision
"To be a hearth for artists, collectors, and inspirations, ushering in a brighter creative world."
THE VAlues
UNIQUE DESIGNS
using bright colors and abstract shapes
SUSTAINABLE PRODUCTION
earth-given materials, durable product, and recyclable packaging
AUTHENTIC AWARENESS
giving to pressing causes and standing up for what is right
NATURAL INSPIRATION
the environment and the ecosystem serves as muses
EXPLORATORY STYLE
always iterating and evolving the offerings
THE VOICE
Playful, Authentic, Bright, and Aware
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Your brand voice is:
familiar but not teasing;
candid but not cheesy;
warm but not saccharine;
aware but not confrontational
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